How to find the words- the what

Define your meaning first, then the words will come to you.   The first thing to do when writing a presentation is to establish your goal or action you want to accomplish.   This will help to clarify the kind of language you need to use.   The need to move your audience to action or are you informing your peers and asking for their compliance to a point of view?   Sometimes humor will do the job or fear or gentle persuasion focussing on benefit.   Then of course there is the appeal to pride, dignity or passion or an appeal to the intellect.   Remember, always no matter what "TAKE THE HIGH ROAD".   When you expect more of your audience you'll get more.   Phrases such as "I expect you will want to…" can move your audience to think in positive terms.   If you think in positive terms of the outcomes then those you speak with will tend to think the same.   Great leaders have always appealed to the noble natures of their audiences.   Use action words and phrases, "BUY NOW, GO FOR IT, LIVE FOR TODAY, KEEP THE FAITH, DO IT NOW!   are all phrases that call for immediate and positive action on part of your audience. The words you use must be easy to remember they must fit into the parameters of what your audience feels is suitable to them.   Appeal to each group in their vernacular otherwise you will risk failing to move your audience to action either physically or mentally.   The effect of your words in a presentation are cumulative, the more action words used the more dynamic the presentation becomes.

Keep your words and phrases in context.   When you are dealing with a subject your audience can feel emotional about, refer to their feelings and talk about their being touched by the experience make an emotional appeal to the audience, when referring to seeing then keep your references in the area of the visual, in the case of the practical "YOU CAN SEE THIS IN YOUR MINDS EYE" and remember, color has a temperature, make your audience see red for warmth, blue for cold and orange for warmer, green for comfort, and yellow for happiness.   Appealing to their senses such as Auditory- "LISTEN TO YOUR HEART", "I'M SURE YOU CAN HEAR WHAT THE PEOPLE ARE TELLING US" Visual, "YOU CAN SEE WHAT I MEAN", Mental - "JUST THINK OF WHAT THIS WILL MEAN" Tactile- REACH OUT AND TOUCH SOMEONE.   These are all very effective phrases if kept in context.   Keep your words and phrases in context and assure the understanding of everyone in your audience.