Ours is an age of instant gratification, the 60/30 second "rush".   This social conditioning of all of us presents communicators with challenges that are increasing as time goes by.

Too Much Stimulation!

It is a fact that mental stimulation is far more powerful than physical.  As we are increasingly challenged to deal with all this information.   We are at the same time being desensitized by the intensity of the volume of messages that often have a high emotional appeal.

We often are no longer effected by emotional appeals that used to motivate us in the past.  Thus speakers must motivate audiences by the most powerful means that of personal benefit.  Action can be a decision to do something or to do nothing.

Once you have examined your speech text for benefit to the members of your audience be sure that you precede the body of your speech with a statement of that benefit.  It is widely held that benefit is a major motivating factor in decision making.   There are many other ways to move your audience, emotional appeals, righteous anger, deeply held belief, greed, avarice and fear.

The main objective of a presenter is to move the audience to action mental or physical and of course to finish the presentation.